Nina Sawetz is a PR consultant & publicist specialising in consumer, corporate profiling and issues management.

Having started in PR as Press Officer for BBC EastEnders, Nina went on to work at Frank PR, and later became Head of Consumer and Associate Director at Bottle PR. She was consultancy comms lead for AXA PPP healthcare, Poundland, and Goodyear Tyres UK/EMEA amongst others.

With a strong belief that brands benefit more widely from flexible, freelance PR support rather than locked in contracts, Nina launched Future in January 2017.

She often contributes to PR trade press, seminars and conferences on the future of PR, and her article “Keep up or close up: traditional PR is dead” was named the third most read opinion article on PR Week for 2017.

Nina was named as winner of WeWork’s entrepreneur initiative, Mission Possible, in December 2017.

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