by Nina Sawetz | Jul 28, 2017
Heard the one about the Peruvian singer who released a song written by a murderer? I’m not surprised if you have – it won Gold at Cannes Lions last week. But if the title of the campaign turns heads, the concept behind it will grab you by the b*lls. When women’s...
by Nina Sawetz | May 13, 2017
I recently wrote for PR Week on the need for the industry to evolve. Read the full article below: There’s an ever-growing network of PRs and freelance-inspired agencies creeping up who are doing away with tradition and challenging the current status quo. There was a...
by Nina Sawetz | Feb 21, 2017
The PR industry is growing in size and scope. The work is becoming more complex and challenging, yet the future holds lots of opportunities for agencies and brands who are able to adapt to these changes. As the world gets smaller and new technologies enable...
by Nina Sawetz | Nov 9, 2016
As Trump stands on stage giving his election speech, I’m reading an article written just two days ago. The headline? “If celebrity endorsements can change votes, expect a landslide win for Hillary Clinton.” Whilst the voters voted for Trump for many different reasons,...
by Nina Sawetz | Sep 29, 2016
Today I attended the ICCO Summit where a group of the top global PR pros in the industry discussed a number of issues, including talent recruitment. A number of points were covered around diversity, pay gap and the need to stop the high turnover of staff in our...
