Instagram insights: too late to the party?

Instagram insights: too late to the party?

Instagram is catching up…. Last month, the platform launched Stories, last week (15th August), it launched Business Tools, and this week (31st August), it announced users can now zoom in on pictures. It seems like the platform is pushing out updates left, right and...
Once upon a time, there was a brand

Once upon a time, there was a brand

Storytelling. How many times have we heard that word from comms pros, and what exactly does it mean? Well, let’s start with Nike. Their story isn’t about their rubber outsoles with flex groove, or even about their engineered foam collar for added protection. It’s...
How Refuge took newsjacking to new heights

How Refuge took newsjacking to new heights

Whether or not you’re a BBC Radio 4 fan, you can’t have failed to hear about the domestic violence storyline running through The Archers over the past few months. Having worked with the charity, Refuge, for consultancy on the storyline, the producers have expertly...
Schweppes plays on nostalgia

Schweppes plays on nostalgia

Is there anything older people love more than reminiscing? And by ‘older’ I mean anyone over 30. There’s often a debate raging on the things we used to do… waiting for someone to get off the house phone (because there was only one), finding the lyrics for a song in...