Our 2019 charity: The Street Soccer Foundation

Our 2019 charity: The Street Soccer Foundation

We are very proud to announce that we have partnered with The Street Soccer Foundation to handle its PR on a pro-bono basis. As our chosen charity for 2019, Future will manage the Foundation’s PR and communications, helping to grow awareness of their much-needed...
Rage Against The Machine

Rage Against The Machine

We need to talk about Kendall Jenner. For brands, the Kardashian family are the pinnacle of influencer marketing. From detox tea to fashion brands like Pretty Little Thing, having a Kardashian back your product can mean the difference between success or failure....
Future launches Reputation Security

Future launches Reputation Security

Future has today unveiled Reputation Security – an ongoing retainer-based model for brands and CEOs. The concept provides 24/7 issues management for clients, in addition to proactive action to secure interviews for clients across broadcast, national and consumer...
Playing the Trump Card

Playing the Trump Card

Fake news has been a long running theme of Trump’s presidency, although last week it seemed to be coming directly from the White House itself. Just hours after CNN’s chief reporter, Jim Acosta, had disrupted a Trump press conference, the White House shared a...
Cannes Lions

Cannes Lions

Heard the one about the Peruvian singer who released a song written by a murderer? I’m not surprised if you have – it won Gold at Cannes Lions last week. But if the title of the campaign turns heads, the concept behind it will grab you by the b*lls. When women’s...
The traditional PR agency model is dead

The traditional PR agency model is dead

I recently wrote for PR Week on the need for the industry to evolve. Read the full article below: There’s an ever-growing network of PRs and freelance-inspired agencies creeping up who are doing away with tradition and challenging the current status quo. There was a...