PR is changing – are you ready?

PR is changing – are you ready?

The PR industry is growing in size and scope. The work is becoming more complex and challenging, yet the future holds lots of opportunities for agencies and brands who are able to adapt to these changes. As the world gets smaller and new technologies enable...
When influencers don’t influence

When influencers don’t influence

As Trump stands on stage giving his election speech, I’m reading an article written just two days ago. The headline? “If celebrity endorsements can change votes, expect a landslide win for Hillary Clinton.” Whilst the voters voted for Trump for many different reasons,...
ICCO Summit: are we afraid of change?

ICCO Summit: are we afraid of change?

Today I attended the ICCO Summit where a group of the top global PR pros in the industry discussed a number of issues, including talent recruitment. A number of points were covered around diversity, pay gap and the need to stop the high turnover of staff in our...
Instagram insights: too late to the party?

Instagram insights: too late to the party?

Instagram is catching up…. Last month, the platform launched Stories, last week (15th August), it launched Business Tools, and this week (31st August), it announced users can now zoom in on pictures. It seems like the platform is pushing out updates left, right and...
Once upon a time, there was a brand

Once upon a time, there was a brand

Storytelling. How many times have we heard that word from comms pros, and what exactly does it mean? Well, let’s start with Nike. Their story isn’t about their rubber outsoles with flex groove, or even about their engineered foam collar for added protection. It’s...