How Refuge took newsjacking to new heights

How Refuge took newsjacking to new heights

Whether or not you’re a BBC Radio 4 fan, you can’t have failed to hear about the domestic violence storyline running through The Archers over the past few months. Having worked with the charity, Refuge, for consultancy on the storyline, the producers have expertly...
Schweppes plays on nostalgia

Schweppes plays on nostalgia

Is there anything older people love more than reminiscing? And by ‘older’ I mean anyone over 30. There’s often a debate raging on the things we used to do… waiting for someone to get off the house phone (because there was only one), finding the lyrics for a song in...
Game, set, match Maria

Game, set, match Maria

An A* in suppressing a media leak – that’s what I would give Maria Sharapova for the handling of her doping scandal. Because if anyone thought her press conference on Monday night was purely spontaneous, it most definitely wasn’t. It was planned to perfection. You...
Why brands should always be themselves

Why brands should always be themselves

House of Fraser is somewhat of a stalwart in Britain. Not quite as plush as John Lewis, but not as ‘high-street’ as Debenhams, House of Fraser falls neatly, and safely, in the middle. From the latest Phase Eight dress, to reed diffusers, bathroom mirrors and kitchen...
A Game Changer for Instagram?

A Game Changer for Instagram?

This week (4 November 2015), one of the world’s most influential ‘celebrity’ Instagrammers, Essena O’Neill quit the platform in a bid to ‘get real’ with her life. Having already shut down her YouTube and Snapchat channels (which had 274,000 and 60,000 followers...