Publicity and reputation management for CEOs and high profile figures


Publicity and reputation management for CEOs and high profile figures


Publicity and reputation management for CEOs and high profile figures


Publicity and reputation management for CEOs and high profile figures





Get in touch


winner – pr moment awards 2019

Based in the UK, we manage national and global publicity for high profile corporate figures, CEOs and businesses with turnovers of £10M – £100M+. Our clients approach us for investor relations, stakeholder awareness and issues management. 

We secure interviews and comment for clients across BBC News, Sky News, Ian King Live, BBC Radio 5 Live and BBC Breakfast and in major publications including Forbes, The Sunday Times, The Daily Telegraph, The Times, The FT and Mashable.



Nina Sawetz, Founder & MD, Future

Nina has been providing PR strategy for global and national brands for over ten years, launching her own consultancy in 2017. With first class journalist contacts across national, trade and city media, we exclusively work with companies and CEOs with turnovers £10m – £100m+ across the UK, Europe, USA, and Australia.

  • Winner – B2B Campaign of the Year, PR Moment Awards 2019 
  • Winner – Marketing and Media Professional, Business Insider 2019
  • Winner – WeWork Mission Possible Entrepreneur Programme 2018


Future shortlisted as B2B Agency of the Year

Future has been shortlisted by the PR Moment Awards as B2B Agency of the Year.

We’re Hiring

We are looking for two media consultants to join Future on a freelance basis.

Why I’m Not A Personality

Last week I found out I’ve been shortlisted as “PR Personality of the Year” at an upcoming awards event.

Future win B2B Campaign of the Year at PR Moment Awards

Future has won the prestigious B2B Campaign of the Year award at the 2019 PR Moment Awards.

Fintech brand, Fingopay, appoints Future

Future has been appointed by fintech brand, Sthaler, to handle the UK launch of its payment product, Fingopay.

Our 2019 charity: The Street Soccer Foundation

We are very proud to announce that we have partnered with The Street Soccer Foundation to handle the charity’s PR on a pro-bono basis, to help tackle homelessness and support some of the most vulnerable young people across the country.

Rage Against The Machine

How Kendall Jenner’s Proactiv partnership went from brand coup to brand embarrassment.

Future launches Reputation Security

Future has today unveiled Reputation Security – 24/7 issues management contract for clients, in addition to proactive action to secure interviews for clients across broadcast, national and consumer media.

Playing the Trump Card

Fake news has been a long running theme of Trump’s presidency, although last week it seemed to be coming directly from the White House itself.

Cannes Lions

‘A Love Song Written by a Murderer’ won big at Cannes Lions, but split judges. Here’s why.

The traditional PR agency model is dead

For agencies doing things ‘the way it’s always been’: it’s time to keep up or close up.

PR is changing – are you ready?

Are you ready? The PR industry is changing, yet the future holds lots of opportunities for agencies and brands who are able to adapt.

When influencers don’t influence

Hillary Clinton used a swathe of influencers in her presidential campaign – so why didn’t it work?

ICCO Summit: are we afraid of change?

Are we afraid of change? Is the PR industry to hesitant to adapt to the global change towards working remotely?

Instagram insights: too late to the party?

Too late to the party? Did the platform leave it to late to introduce insights?

Should’ve predicted this? Specsavers trademark their most famous word

Should’ve predicted this: How Specsavers trademarked their most famous word.

Once upon a time, there was a brand

One pun a time there was brand: Storytelling. How many times have we heard that word from comms pros, and what exactly does it mean?

How Refuge took newsjacking to new heights

How Refuge took newsjacking to new heights: The charity shifted behaviour towards domestic violence through newsjacking

Schweppes plays on nostalgia

Schweppes plays on nostalgia: A look at the new campaign from DelCampo Saatchi&Saatchi Buenos Aires.

Game, set, match Maria

Game, set, match Maria: How Maria Sharapova’s doping scandal announcement was planned to perfection.

Why brands should always be themselves

Why brands should always be themselves: Was House of Fraser’s campaign right to focus on the younger shopper?

A Game Changer for Instagram?

A Game Changer for Instagram? Why did one of the world’s most influential ‘celebrity’ Instagrammers, Essena O’Neill, quit the platform?



To enquire about publicity for your business, contact us below for a confidential discussion.




     +44 (0)7387 171582

     manchester, uk