PR is changing – are you ready?

The PR industry is growing in size and scope. The work is becoming more complex and challenging, yet the future holds lots of opportunities for agencies and brands who are able to adapt to these changes.

As the world gets smaller and new technologies enable communication between different continents in seconds, we don’t need to be limited to our location.

There are now more ways to work remotely than ever before, from devices, apps, and other personal technology that lets us communicate with one another from virtually everywhere.

If you’re a PR agency or brand, there are many advantages to shift towards a more flexible, freelance workforce – it’s cost effective, can help reduce over-servicing, and give you access to various specialisms.

All in all – more opportunities for growth for you.

What the Holmes Report 2016 said:

“The PR agency of the future will need to restructure to allow for multiple employment options, tailored to individual staff needs. Moving beyond the rigid constraints of full time office-based staff, PR agencies will need to expand the way they work by welcoming independent workers as part of the team; not just as an extra set of hands to pick up the slack, but leading accounts, managing clients, and mentoring staff.”

“By creating a flexible, independent team of consultants who are able to work in the way they’re most productive – which doesn’t always include a traditional workday – this will mean a more efficient workforce delivering maximum results.”

Still not convinced?

In 2013, the number of businesses hiring freelancers online increased 46% from just under 6.2 million to 8.9 million in 2013, making them the fastest growing group in the EU labour market
A Virgin Media Business survey recently predicted that 60% of office-based employees will regularly work from home by 2022.
A separate study in The Guardian found that one third of employees think commuting will be unheard of by 2036.
Is it time you started looking at the future?



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