Raising stakeholder attention to increase investor relations for Borro CEO, Paul Aitken.
Charged with raising interest amongst investors, Borro CEO, Paul Aitken, needed to bolster his national profile.
We secured interviews for Aitken in The Times, The Financial Times, Business Insider, and the London Evening Standard. Key target title, The Times, featured Borro six times in just four months, including a double page spread in the paper’s City section.
The high end asset lender saw an increase in interest from investors and stakeholders, who actively credited the coverage as their source.
February – July 2017
Borro is the (international) leader in fast, secured lending to wealthy clients. The company can provide same day loans between £5k and £5m secured by a range of high value assets including property, fine art, jewellery, watches, fine wine, and classic cars.