Cementing positioning for Cox Automotive

Cox Automotive, the global motoring group behind Manheim, Motors.co.uk and AutoTrader US, asked Future to cement the brand’s market leading position in the automotive sector.

Working closely with the team in Leeds, Future led the development of monthly data reports for trade press, drafted feature and opinion copy and supported media liaison for the Group across its multiple businesses, to help raise awareness amongst the dealership network and motoring community.

Results included over 100 items of coverage in key publications across the project lifespan, including AM, Car Dealer Magazine and Motor Trader.

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Date

Aug 2017 – Dec 2018

About

Cox Automotive is the world’s largest automotive service organisation, providing solutions to our clients at every stage of the vehicle lifecycle. Cox Automotive brands in the UK include Manheim, Dealer Auction, NextGear Capital, Motors.co.uk and Modix. The group employs more than 2,300 team members in the UK and works with thousands of businesses throughout the automotive industry.

Deliverables

Corporate comms, Press office support, Copywriting