Launching Flight Club Manchester
Legendary darts bar, Flight Club, wanted something big for Manchester launch, its first venue outside London.
Teaming up with Don’t Cry Wolf, Future helped launch Flight Club Manchester in October 2018. The launch was covered in over 50 articles, including UNIlad, Cosmopolitan, Manchester Evening News, Radio XS, About Manchester and I Love MCR, as social reach topped 1.1million.
To explain the concept fully, we took 22 journalists to London for exclusive pre-launch VIP trials at the London clubs, and on launch night itself, over 400 guests came through the doors, including BBC Breakfast, who later went on to cover the business in its Saturday Sport feature.
The bar quickly become an integral part of the Manchester nightlife scene, and in its first quarter earned the title of the busiest Club for the Flight Club brand globally. It is now a regular haunt of celebrities and sports stars, from the likes of Manchester United to SAS: Who Dares Wins.
During the Manchester campaign, we increased traffic to Flight Club’s booking areas by 53%, saw 25,000 visits to the Manchester page on launch day, and generated 487 pre-bookings in two months.
Following the launch we went onto secure a double page spread in The Times on the growth of the business.
August – November 2018
Flight Club is one of the world’s best known bars, taking social darts to the masses.
Consumer media relations
Launch event management
It was a real pleasure to collaborate with Nina on bringing Flight Club to Manchester. The launch was a massive success and that was down to Nina who helped us take Manchester engagement seriously.
Local businesses, influencers and journalists were important for us to listen to and engage with. Nina was wonderful in not only finding these amazing people but helped nurture these relationships to create a long term community. Always with a smile and always professional, Nina nailed it.