corporate media relations for ian watson, ceo, hotter
Ian Watson, CEO at high street retailer, Hotter, appointed Future PR in 2020 to raise its corporate profile and reposition the brand as a reputable, growing business ripe for investment.
With a two-pronged media relations (reactive commentary, profiling interviews, drafting statements) and awards approach, Future has transformed Hotter’s reputation into a leading voice in the online retail, helping them win multiple award shortlists and become the go-to reactive voice for the sector.
In the first two months of the partnership, Future secured:
- 10 broadcast interviews (including Sky News, LBC, BBC Radio)
- 70 articles, including The Times, The Telegraph, Drapers
- Shortlisted for four top tier awards (including the Drapers Footwear Awards)
December 2020 – present
Hotter is the UK’s largest footwear manufacturer