New dating app, JigTalk, wanted to launch into the UK market in time for Valentine’s Day 2019.
JigTalk’s key USP is its focus on conversation, rather than quick, thoughtless swiping. To maximise this difference, we took inspiration from the psychological aspects of Google and Facebook’s ‘Infinite Scroll’ technology, and compiled research into how long Joe Public spends on dating apps like Tinder and Bumble each week.
Coining the term, the ‘Inifinite Swipe’, we released the research findings on Valentine’s Day, alongside the support of Clinical Psychologist, Dr Richard Graham, who specialised in addictive behaviours.
During the length of the campaign, JigTalk became the 7th most downloaded dating app in the UK, and the fastest growing dating app in London.
February – March 2019
JigTalk is a new dating app which centres on getting singles to talk more and swipe less.
Consumer media relations