Having sold his sports nutrition business MyProtein to The Hut Group for £58 million, Oliver appointed Future in 2020 to increase his public profile as one of the UK’s most successful entrepreneurs.

In addition to securing him interviews and commentary across national and business media, including The Wall Street Journal, The Sunday Times, Business Live and a front cover interview for Business Insider (the UK’s most read business magazine), Future also supported Oliver on the launch of his podcast – Bootstrap Your Life.