Launching Work.Life Manchester
Co-working space, Work.Life, wanted to break new ground when it launched in Manchester in 2018. To ensure we reflected the city’s rich entrepreneurial scene, but maintained authenticity, we teamed up with five of Manchester’s top entrepreneurs to help in the workspace design.
To stand out among the busy co-working market, we teamed up with Sacha Lord (Founder, The Warehouse Project, Founder, ParkLife, and Night Time Economy Advisor to Greater Manchester), Steven Bartlett (Founder and CEO, Social Chain), Nick Speakman (Founder, SPORF), Karina Jadhav (Founder, Menagerie) and Anthony Logan (Founder and CEO, Noir) to create bespoke artwork for the space and inspire the next generation of start ups.
With these top influencers backing the space, Work.Life fast became the hottest new workspace in town. Coverage appeared in over 20 major Manchester titles, including Business Cloud, Manchester Evening News, I Love MCR, About Manchester and Prolific North, wIth significant website spikes correlating to coverage. Social reach topped 1.5million, with posts from Steve Bartlett, LADbible, One Manchester and MCR Hookup. As a result of the campaign, Work.Life stood at 70% occupancy within two months of launch.
In a market dominated by a major global player with multi-million-pound budgets, this sub-£10k campaign established Work.Life as a David to WeWork’s Goliath.
WINNER OF BEST B2B CAMPAIGN AT THE PR MOMENT AWARDS 2019
SHORTLISTED FOR BEST LOW BUDGET CAMPAIGN AT THE PR MOMENT AWARDS 2019
SHORTLISTED FOR BEST COMMUNITY ENGAGEMENT CAMPAIGN AT THE PR MOMENT AWARDS 2019
August – December 2018
Work.Life is one of the UK’s fastest growing workspace brands on a mission to unite Work and Life.
Corporate media relations
Consumer media relations
We appointed Future to help us launch in Manchester because they brought big innovative ideas to the table, adding value to the brand through their connections and creativity.
Sarah Sich, Marketing Manager, Work.Life