Future

Welcome to Future.

Award-winning PR and strategic advisory firm for executive-level clients.

Strategic counsel to enhance, protect and manage reputations.

With more than 15 years of experience in public relations, we handle corporate PR, reputation and media strategy for clients across the UK, Europe and the Middle East.

We enhance brand and personal reputations through trusted media counsel, risk intelligence and strategic communications advisory on complex and high pressure reputational issues.

Corporate Reputations

We help manage the media profiles of high profile individuals and business leaders through through strategic and effective communications consultancy. Our deep knowledge of media, and expertise in reputational strategy allows us to fully audit our clients positioning and advise on the tactical activity required to enhance personal credibility and company perception. We also provide personalised media training where required.

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Media Issues Handling

We offer 24/7 confidential support for businesses and individuals who require counsel to manage limit damage, manage media enquiries and minimise exposure. As your trusted advisors, our priority is to contain the issue and maintain control of the narrative, while providing continuous monitoring and intelligence throughout the incident.

Crisis Protocols

Pre-emptive preparation is crucial to protect personal and company reputations in the event of an issue or crisis. We prepare full crises protocols for teams to adopt in the event of an issue or crisis, including CMT (Crisis Management Team) roles, template processes, and statement and social media advisories.

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Reputation Auditing

We conduct full positioning and risks audits to understand how an individual or company is perceived. This includes deep auditing of any public, online and social presence to identify reputational risks, misinformation, conversation or collateral to help guide media strategy, uncover new opportunities, or flag required intervention or clarification.

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Latest news and opinion

I’m Just Ben – the concious uncoupling of the most famous duo in ice-cream.

Jerry Greenfield, one half of the most famous duo in ice cream, has walked away from Ben & Jerry’s. After nearly 50 years, the man behind Cherry Garcia says he can no longer, in good… Read more
Starmergeddon: Westminster’s Categorical Failure of Comms

In politics, communication is the core of any leadership. In a world which hinges on what people think of you, it is simply not enough to set policies and then hide in the shadows. Read more
Charity applications for 2024 now open

We are pleased to announce that our applications for pro-bono charity PR support for 2024 are now open. Find out more here. Read more