We are very proud to announce that we have partnered with The Street Soccer Foundation to handle the charity’s PR on a pro-bono basis, to help tackle homelessness and support some of the most vulnerable young people across the country.

How Kendall Jenner’s Proactiv partnership went from brand coup to brand embarrassment.

Future has today unveiled Reputation Security – 24/7 issues management contract for clients, in addition to proactive action to secure interviews for clients across broadcast, national and consumer media.

Fake news has been a long running theme of Trump’s presidency, although last week it seemed to be coming directly from the White House itself.

‘A Love Song Written by a Murderer’ won big at Cannes Lions, but split judges. Here’s why.

For agencies doing things ‘the way it’s always been’: it’s time to keep up or close up.

Are you ready? The PR industry is changing, yet the future holds lots of opportunities for agencies and brands who are able to adapt.

Are we afraid of change? Is the PR industry to hesitant to adapt to the global change towards working remotely?

Too late to the party? Did the platform leave it to late to introduce insights?

Should’ve predicted this: How Specsavers trademarked their most famous word.

One pun a time there was brand: Storytelling. How many times have we heard that word from comms pros, and what exactly does it mean?

How Refuge took newsjacking to new heights: The charity shifted behaviour towards domestic violence through newsjacking

Schweppes plays on nostalgia: A look at the new campaign from DelCampo Saatchi&Saatchi Buenos Aires.

Game, set, match Maria: How Maria Sharapova’s doping scandal announcement was planned to perfection.

Why brands should always be themselves: Was House of Fraser’s campaign right to focus on the younger shopper?

A Game Changer for Instagram? Why did one of the world’s most influential ‘celebrity’ Instagrammers, Essena O’Neill, quit the platform?